Official Lift Truck Provider of the Houston Livestock Show and Rodeo™

HOUSTON (March 4, 2015) – Each year, more than 2 million people and 30,000 animals fill Houston’s NRG Park during February and March to enjoy the world’s largest livestock show and rodeo. This year, Cat® Lift Trucks will continue in its partnership with the Houston Livestock Show and Rodeo (HLSR) by providing more than 100 lift trucks for the three-week long event.   

2015 marks Cat Lift Truck’s 11th year as the Official Lift Truck Provider for the HLSR. In support of this partnership, Cat Lift Trucks and local dealer Adobe Equipment Houston, LLC (Adobe) provide a broad variety of internal combustion pneumatic tire lift trucks ranging in capacity from 5,000 to 36,000 lbs. to meet the Show’s material handling and logistics needs. 

“As a Houston-based manufacturer, Cat Lift Trucks is proud to support our hometown’s largest livestock show and rodeo for the 11th consecutive year,” said Kent Eudy, executive vice president of sales and marketing for Cat Lift Trucks. 

Each year, Cat lift trucks are used throughout the 300-acre property to move animal feed, lumber, food supplies, water, visitor guides and merchandise for weeks prior to, during and after the event. The lift trucks will be hard at work ensuring a seamless setup and teardown of staging equipment, riders, platforms, screens and audio visual equipment for the star-studded lineup of country music and pop artists scheduled to perform at the Show this year.

In honor of the Show’s educational commitment, Cat Lift Trucks is continuing its annual scholarship program, awarding a $5,000 scholarship to an exemplary Spring Branch Independent School District high school student pursuing a higher education. The 2015 scholarship program recipient will be announced on the Cat Lift Trucks Facebook page on March 5, 2015. 

The 2015 Houston Livestock Show and Rodeo begins Tuesday, March 3, and runs through Sunday, March 22. Learn more about Cat lift trucks involvement at the Show at or

About Cat® Lift Trucks
Cat® lift trucks is one of the most trusted forklift brands in the world. For nearly 50 years, customers have relied on the Cat lift trucks brand for quality and reliable forklifts backed by exceptional service and support through its trusted dealer network. With capacities ranging from 2,500 to 36,000 pounds, Cat Lift Trucks delivers fuel-efficient lift trucks for greater productivity and advanced electric forklifts with longer run times and a lower total cost of ownership. Cat lift trucks are manufactured and distributed by Mitsubishi Caterpillar Forklift America Inc., a leading manufacturer of forklifts distributed throughout North, Central and South America and the Caribbean. For more information, please visit Cat Lift Trucks, Cat Lift Trucks on Facebook, Cat Lift Trucks on Twitter, Cat Lift Trucks on YouTube  and Cat Lift Trucks on LinkedIn.

About Houston Livestock Show and Rodeo
The 2015 Houston Livestock Show and Rodeo runs Monday, March 3, through Sunday, March 22. The Show is a Section 501(c)(3) charitable event, committed to benefiting youth, supporting education and facilitating better agricultural practices through exhibitions and presentation. Since its inception in 1932, the Houston Livestock Show and Rodeo has committed more than $375 million to scholarships, research, endowments, calf scramble participants, junior show exhibitors, School Art participants and other educational and youth programs. For more information, visit

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