2016 Rodeo Sponsorship

More Than 100 Cat® Lift Trucks Keep The Show Running

HOUSTON (March 2, 2016) – Each year, more than 2 million people and 30,000 animals fill Houston’s NRG Park over the course of three weeks to enjoy the world’s largest livestock show and rodeo. Cat® Lift Trucks will continue in its partnership with the Houston Livestock Show and Rodeo (HLSR) by providing more than 100 lift trucks for the annual event.   

This year marks Cat Lift Truck’s 12th consecutive year as the Official Lift Truck Provider for the HLSR. In support of this partnership, Cat Lift Trucks and local dealer Adobe Equipment Houston, LLC (Adobe) provide a variety of internal combustion pneumatic tire lift trucks ranging in capacity from 5,000 to 36,000 lbs. to meet the Show’s material handling and logistics needs.

“As a Houston-based manufacturer, Cat Lift Trucks is proud to support our hometown’s largest livestock show and rodeo and to contribute to the immense benefits it brings to the community,” said Kent Eudy, executive vice president of sales and marketing for Cat Lift Trucks. “It is an honor to play such an important role in keeping the Show running.”

Cat lift trucks are used to transform the 300-acre NRG Park for Rodeo season beginning in February. The forklifts can be seen moving everything from animal feed, lumber and food supplies to setting the stage for the Show’s all-star lineup of music artists scheduled to perform each night.

In honor of the Show’s educational commitment, Cat Lift Trucks is continuing its annual scholarship program, awarding a $5,000 scholarship to an exemplary Spring Branch Independent School District high school senior pursuing a higher education. The 2016 scholarship program recipient will be formally awarded on March 11 at HLSR in the Cat Lift Trucks sponsor suite.

The 2016 Houston Livestock Show and Rodeo begins Tuesday, March 1, and runs through Sunday, March 20. Learn more about Cat lift trucks involvement at the Show at or

About Cat® Lift Trucks

Cat® lift trucks is one of the most trusted forklift brands in the world. For nearly 50 years, customers have relied on the Cat lift trucks brand for quality and reliable forklifts backed by exceptional service and support through its trusted dealer network. With capacities ranging from 2,500 to 36,000 pounds, Cat Lift Trucks delivers fuel-efficient lift trucks for greater productivity and advanced electric forklifts with longer run times and a lower total cost of ownership. Cat lift trucks are manufactured and distributed by Mitsubishi Caterpillar Forklift America Inc., a leading manufacturer of forklifts distributed throughout North, Central and South America and the Caribbean. For more information, please visit Cat Lift Trucks, Cat Lift Trucks on Facebook, Cat Lift Trucks on Twitter, Cat Lift Trucks on YouTube  and Cat Lift Trucks on LinkedIn.

About Houston Livestock Show and Rodeo

The 2016 Houston Livestock Show and Rodeo runs Tuesday, March 1, through Sunday, March 20. The Show is a Section 501(c)(3) charitable event, committed to benefiting youth, supporting education and facilitating better agricultural practices through exhibitions and presentation. Since its inception in 1932, the Houston Livestock Show and Rodeo has committed more than $400 million to scholarships, research, endowments, calf scramble participants, junior show exhibitors, School Art participants and other educational and youth programs. For more information, visit

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