Cat® Lift Trucks Celebrates 14 Years As Official Lift Truck Provider For Houston Livestock Show And Rodeo


Cat Rodeo Sponsorship

HOUSTON (February 27, 2018) – More than two million people and 30,000 animals are expected at this year’s Houston Livestock Show and Rodeo™ (Show), and behind the scenes Cat® Lift Trucks will provide the equipment and expertise, including more than 150 forklifts, to keep the Show running for three-weeks straight.

This year marks the 14th consecutive year for Cat Lift Trucks and local dealer Darr Equipment Company (Darr Equipment) to serve as the Official Lift Truck Provider for the Show. Together, Cat Lift Trucks and Darr Equipment provide a broad range of internal combustion pneumatic tire lift trucks, ranging in capacities from 3,000 to 26,500 lbs. The lift trucks are used inside and around the 1.9 million square feet of NRG stadium to prepare for this annual Texas tradition.  

“As a Houston-based manufacturer, Cat Lift Trucks is honored to once again be part of this year’s Rodeo tradition,” said Kent Eudy, executive vice president of sales and marketing for Cat Lift Trucks. “The Rodeo’s strong focus on education and community makes this event truly one-of-a-kind. We are excited to be such an integral part of hosting this world-class event that takes over the city of Houston.”

In addition to assisting with the setup and teardown of the 21-day event, Cat lift trucks are also used to haul oversized portable buildings, such as trash dumpsters, port-o-lets and ticket booths around the 300-acre complex.  Each day, the lift trucks not only transport hundreds of pounds of animal feed and hay for the assorted livestock, but also work hard to ensure that food, beverages and ice are ready to be served to rodeo fans all day long over the three-week period.

Darr Equipment’s technicians will also be on-hand throughout the show to provide lift truck operator training and on-site support throughout the Rodeo season.

The Cat Lift Trucks Scholarship Program, now in its 14th year, will award a $5,000 scholarship to an exemplary Houston-area high school student pursuing higher education. The winner will be announced on the Cat Lift Trucks Facebook page on Wednesday, February 28 and recognized in the Cat Lift Trucks sponsor suite at the Rodeo on Thursday, March 1.

The 2018 Houston Livestock Show and Rodeo begins Tuesday, February 27, and runs through Sunday, March 18. Learn more about Cat
Lift Trucks and Darr Equipment’s involvement as the Official Lift Truck Provider  at or


About Cat® Lift Trucks

Cat® lift trucks is one of the most trusted forklift brands in the world. For nearly 50 years, customers have relied on the Cat lift trucks brand for quality and reliable forklifts backed by exceptional service and support through its trusted dealer network. With capacities ranging from 2,500 to 36,000 pounds, Cat Lift Trucks delivers fuel-efficient lift trucks for greater productivity and advanced electric forklifts with longer run times and a lower total cost of ownership. Cat lift trucks are manufactured and distributed by Mitsubishi Caterpillar Forklift America Inc., a leading manufacturer of forklifts distributed throughout North, Central and South America and the Caribbean. For more information, please visit Cat Lift Trucks, Cat Lift Trucks on Facebook, Cat Lift Trucks on Twitter, Cat Lift Trucks on YouTube  and Cat Lift Trucks on LinkedIn.

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