Buckle Up: Cat® Lift Trucks Marks 20 Consecutive Years as Official Lift Truck Provider for the Houston Livestock Show and Rodeo™


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HOUSTON (Feb. 20, 2024) – Mitsubishi Logisnext Americas, the exclusive manufacturer and provider of Cat® lift trucks across North, Central and South America, proudly announces the 20th recurring year as the Official Lift Truck Provider for the Houston Livestock Show and Rodeo™.

For two decades, Cat Lift Trucks and its local dealer, Darr Equipment Co., have played a critical role in the production of the largest livestock exhibition and rodeo in the world. The Houston Livestock Show and Rodeo is a beloved tradition for over 2.5 million visitors and 30,000 exhibitors each year, showcasing the very best in agriculture, entertainment and Western heritage.

"Cat Lift Trucks has been a driving force behind our operations of the Houston Livestock Show, ensuring our iconic event runs smoothly,” said Dr.Chris Boleman, president and CEO of Houston Livestock Show and Rodeo. "Their consistent dedication to providing top-tier products and unparalleled support has been pivotal. As we celebrate 20 years of partnering together, we look forward to continued excellence and a shared journey filled with memorable experiences for years to come.”

As the Official Lift Truck Provider, Cat Lift Trucks, along with Darr Equipment Co., provide over 140 Cat lift trucks to ensure seamless operation from setup to tear down throughout the 300-acre complex. Darr Equipment Co.’s technicians will also be on-hand throughout the show to provide daily on-site service and maintenance for the forklifts throughout the Rodeo season.

“It’s an honor to continue as the Official Lift Truck Provider – now in our 20th year”, said Jerry Sytsma, Executive Vice President, Sales & Aftermarket Services at Mitsubishi Logisnext Americas. “The work performed behind the scenes, by our forklifts and Darr’s technicians, allows us to help bring together the city of Houston in a meaningful way, while also indirectly helping to provide educational scholarships for deserving kids. It’s a real honor to help give back to our community in this way.”

Beyond the operational support, Cat Lift Trucks embodies its commitment to nurturing future leaders and innovators with its scholarship program. Since its launch in 2005, the Cat Lift Trucks scholarship program has awarded $140,000 in educational assistance to 28 outstanding Houston-area high school seniors interested in pursuing a four-year degree related to the material handling industry. This year’s winner will be honored at the 2024 Houston Livestock Show and Rodeo™ and awarded a $5,000 scholarship to go towards their higher education.

The 2024 Houston Livestock Show and Rodeo will begin Tuesday, Feb. 27, 2024, and run through Sunday, March 17, 2024. For more information on Cat Lift Trucks, visit www.logisnextamericas.com/cat.


About Mitsubishi Logisnext Americas

Mitsubishi Logisnext Americas Inc., and its group companies have helped customers Move The World Forward for over 100 years. A technology-driven manufacturer, Mitsubishi Logisnext Americas offers scalable solutions from material handling to automation and extensive fleet support. Headquartered in Houston, Texas, its complete portfolio of advanced solutions spans across five leading brands – Mitsubishi forklift trucks, Cat® lift trucks, Rocla AGV Solutions, UniCarriers® Forklifts and Jungheinrich® warehouse and automation products. All products are backed by an extensive dealer network offering industry-leading customer service and product support. Mitsubishi Logisnext Americas is a wholly-owned subsidiary of Mitsubishi Logisnext Co. Ltd. For more information, visit www.LogisnextAmericas.com.

About Cat® Lift Trucks

Cat® lift trucks is one of the most trusted forklift brands in the World. For more than 55 years, customers have relied on the Cat lift trucks brand for quality and reliable forklifts backed by exceptional service and support through its trusted dealer network. With capacities ranging from 2,500 to 15,500 pounds, Cat Lift Trucks delivers fuel-efficient lift trucks for greater productivity and advanced electric forklifts with longer run times and a lower total cost of ownership. Cat lift trucks are manufactured and distributed by the Mitsubishi Logisnext Americas group, one of the largest lift truck manufacturers in the World. For more information, visit www.logisnextamericas.com/cat.

About the Houston Livestock Show and Rodeo

The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $600 million to the youth of Texas and education. The 2024 Rodeo is scheduled for Feb. 27 – March 17. The 2024 World’s Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 22 – 24. For more information, visit rodeohouston.com and follow @RODEOHOUSTON online via Facebook, X (Twitter), Instagram and YouTube for all the latest news.


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