Mitsubishi Forklift Trucks Is Becoming Logisnext Forklifts: What Customers Need to Know
As part of our long-term brand strategy, Mitsubishi Forklift Trucks is transitioning to Logisnext Forklifts.
Published: October 13, 2026
For decades, customers have trusted Mitsubishi Forklift Trucks to help move products efficiently, safely and reliably throughout warehouses, distribution centers and manufacturing facilities across North America.
Today, we're excited to share the next step in that journey.
As part of our long-term brand strategy, Mitsubishi Forklift Trucks is transitioning to Logisnext Forklifts. While you'll begin seeing a new name and visual identity over time, the most important thing to understand is simple:
This is a brand transition, not a business transition.
The products, people and support you've relied on remain the same.
A New Name. The Same Commitment.
Customers often associate a forklift brand with the reliability of the equipment they operate every day. But behind every forklift is a much larger network of engineers, manufacturing teams, dealers, technicians, customer support professionals and parts specialists working together to keep operations moving.
Those teams are not changing.
Logisnext Forklifts will continue to be supported by the same organization that designs, manufactures, sells and services the products customers trust today. Whether you operate a single forklift or manage a large fleet across multiple facilities, you can expect the same commitment to quality, innovation and customer support that has defined Mitsubishi Forklift Trucks for years.
"The name on the truck is changing, but the commitment behind it remains exactly the same. Our customers will continue to work with the same dealers, receive the same support and depend on the same products they've trusted for years. This transition positions us for the future while preserving everything that has made Mitsubishi Forklift Trucks successful."
Berry Mansfield, President
Why Are We Making This Change?
The transition aligns our forklift product brand more closely with the broader Logisnext organization. By bringing our product identity under the Logisnext Forklifts name, we're creating stronger alignment between our global business, our products and our long-term vision for the future of material handling.
At the same time, we're preserving the foundation that has made Mitsubishi Forklift Trucks a trusted name in the industry: dependable products, strong dealer relationships and dedicated customer support.
What's Staying the Same?
The transition to Logisnext Forklifts does not change the products, services or relationships that customers depend on today.
The following remain unchanged:
- Products and model platforms
- Engineering and manufacturing operations
- Dealer relationships
- Parts availability and support
- Service support and technical resources
- Warranty programs
- Customer commitment and support teams
Simply put, customers can continue doing business exactly as they do today.
What Is Changing?
Over time, customers will begin to see:
- The introduction of the Logisnext Forklifts name
- New logos and visual identity elements
- Updated websites and digital experiences
- Revised literature and marketing materials
- New truck branding and product graphics
This transition will occur gradually to ensure a smooth experience for dealers and customers. Some materials may temporarily feature both Mitsubishi Forklift Trucks and Logisnext Forklifts branding to help customers recognize the transition and understand the connection between the two brands.
What Does This Mean for Current Equipment Owners?
If your fleet includes Mitsubishi Forklift Trucks equipment, no action is required.
Existing trucks will continue to receive:
- Parts support
- Warranty coverage
- Service support
- Technical assistance
Current equipment remains fully supported and can continue operating as usual. Customers should expect the same level of service and support throughout the transition process.
What Does This Mean for New Equipment Purchases?
Customers purchasing new forklifts during the transition period may begin seeing the Logisnext Forklifts name appear on equipment, literature and marketing materials. The transition to the new brand identity will occur in phases over the coming months and years. Throughout that process, customers can remain confident that the same teams and organization are standing behind every truck.
Looking Ahead
This rebranding marks an important milestone in our evolution while maintaining the values that customers have trusted for decades. As Logisnext Forklifts, we'll continue investing in innovative material handling solutions, supporting our dealer network and helping customers improve productivity, efficiency and safety across their operations.
While the name is changing, our focus remains the same:
Delivering dependable material handling solutions backed by exceptional support.
Driving Innovation. Delivering Solutions. Together.
For decades, customers have trusted Mitsubishi Forklift Trucks to help power their operations. That legacy continues as we begin the next chapter as Logisnext Forklifts. We look forward to continuing to earn your trust and helping your business by driving innovation and delivering solutions for years to come.
Learn more at <insert regional landing page link>.
Frequently Asked Questions
This brand transition is due to the sale of Logisnext to Japan Industrial Partners in April 2026. This first phase was the company name change, and this phase is the equipment brand change from Mitsubishi Forklift Trucks to Logisnext Forklifts.
Yes. Existing Mitsubishi Forklift Trucks equipment will continue receiving full warranty, parts, and service support.
Yes. Only the equipment brand identity is changing. Everything else is staying the same.
No. Mitsubishi Forklift Trucks is not being sold to another forklift manufacturer. This is a brand transition only. Mitsubishi Forklift Trucks products, dealer network, support organization, and customer relationships remain unchanged.
No. Mitsubishi Forklift Truck warranty coverage will not change. Warranty terms, claims processes, and customer support remain the same during and after the brand transition.
Yes. Mitsubishi Forklift Truck parts will continue to be available. Parts inventory, ordering processes, and parts support remain unchanged, helping customers maintain their equipment without interruption.
No. Mitsubishi Forklift Truck dealer relationships are not changing. Customers will continue working with the same local dealers they trust for equipment sales, service, parts, and support.
No immediate changes to Mitsubishi Forklift Truck product models are planned. Current products and model platforms remain fully supported. Any future product updates will be communicated through standard product lifecycle announcements.
No action is required from Mitsubishi Forklift Truck customers. Customers can continue purchasing equipment, ordering parts, scheduling service, and operating their forklifts as they do today.