Mitsubishi Forklift Trucks Is Becoming Logisnext Forklifts: What Customers Need to Know
As part of our long-term brand strategy, Mitsubishi Forklift Trucks is transitioning to Logisnext Forklifts.
Published: October 13, 2026
For decades, customers have trusted Mitsubishi Forklift Trucks to help move products efficiently, safely and reliably throughout warehouses, distribution centers and manufacturing facilities across North America.
Today, we're excited to share the next step in that journey.
As part of our long-term brand strategy, Mitsubishi Forklift Trucks is transitioning to Logisnext Forklifts. While you'll begin seeing a new name and visual identity over time, the most important thing to understand is simple:
This is a brand transition, not a business transition.
The products, people and support you've relied on remain the same.
A New Name. The Same Commitment.
Customers often associate a forklift brand with the reliability of the equipment they operate every day. But behind every forklift is a much larger network of engineers, manufacturing teams, dealers, technicians, customer support professionals and parts specialists working together to keep operations moving.
Those teams are not changing.
Logisnext Forklifts will continue to be supported by the same organization that designs, manufactures, sells and services the products customers trust today. Whether you operate a single forklift or manage a large fleet across multiple facilities, you can expect the same commitment to quality, innovation and customer support that has defined Mitsubishi Forklift Trucks for years.
"The name on the truck is changing, but the commitment behind it remains exactly the same. Our customers will continue to work with the same dealers, receive the same support and depend on the same products they've trusted for years. This transition positions us for the future while preserving everything that has made Mitsubishi Forklift Trucks successful."
Berry Mansfield, President
Why Are We Making This Change?
This transition brings our forklift brand into closer alignment with the broader Logisnext organization and our long-term vision for the future of material handling.
While customers will begin seeing a new name and visual identity, the products, dealer network, service support and relationships they depend on today remain unchanged.
What's Staying the Same?
The transition to Logisnext Forklifts does not change the products, services or relationships that customers depend on today.
The following remain unchanged:
- Products and model platforms
- Engineering and manufacturing operations
- Dealer relationships
- Parts availability and support
- Service support and technical resources
- Warranty programs
- Customer commitment and support teams
Simply put, customers can continue doing business exactly as they do today.
What Is Changing?
Over time, customers will begin to see:
- The introduction of the Logisnext Forklifts name
- New logos and visual identity elements
- Updated websites and digital experiences
- Revised literature and marketing materials
- New truck branding and product graphics
This transition will occur gradually to ensure a smooth experience for dealers and customers. Some materials may temporarily feature both Mitsubishi Forklift Trucks and Logisnext Forklifts branding to help customers recognize the transition and understand the connection between the two brands.
What Does This Mean for Current Equipment Owners?
If your fleet includes Mitsubishi Forklift Trucks equipment, no action is required.
Existing trucks will continue to receive:
- Parts support
- Warranty coverage
- Service support
- Technical assistance
Current equipment remains fully supported and can continue operating as usual. Customers should expect the same level of service and support throughout the transition process.
What Does This Mean for New Equipment Purchases?
Customers purchasing new forklifts during the transition period may begin seeing the Logisnext Forklifts name appear on equipment, literature and marketing materials. The transition to the new brand identity will occur in phases over the coming months and years. Throughout that process, customers can remain confident that the same teams and organization are standing behind every truck.
Looking Ahead
This rebranding marks an important milestone in our evolution while maintaining the values that customers have trusted for decades. As Logisnext Forklifts, we'll continue investing in innovative material handling solutions, supporting our dealer network and helping customers improve productivity, efficiency and safety across their operations.
While the name is changing, our focus remains the same:
Delivering dependable material handling solutions backed by exceptional support.
Driving Innovation. Delivering Solutions. Together.
For decades, customers have trusted Mitsubishi Forklift Trucks to help power their operations. That legacy continues as we begin the next chapter as Logisnext Forklifts. We look forward to continuing to earn your trust and helping your business by driving innovation and delivering solutions for years to come.
Learn more at <insert regional landing page link>.
Frequently Asked Questions
Mitsubishi Forklift Trucks is transitioning to Logisnext Forklifts as part of our long-term brand strategy. This change aligns our forklift brand more closely with the broader Logisnext organization while preserving the products, people, dealer network and support customers trust today.
Yes. Customers will continue to receive the same service, technical support and customer assistance they receive today. The teams supporting your equipment are not changing as part of this transition.
Yes. Dealers will continue offering the same equipment, parts and services throughout the transition. While branding will evolve over time, customers can expect the same products and dealer relationships they rely on today.
The Mitsubishi Forklift Trucks brand will not transfer to another forklift manufacturer. As part of Mitsubishi Heavy Industries' broader portfolio strategy, the company is exiting the forklift business. Logisnext Forklifts will carry forward the products, dealer network, support organization, customer relationships, and engineering expertise built through Mitsubishi Forklift Trucks.
No. Existing warranty coverage remains in effect and will continue to be honored according to its original terms and conditions.
Yes. Parts availability and support will continue without interruption. Customers can continue ordering parts through their dealer just as they do today.
No. Customers will continue working with the same dealer partners, sales representatives and service teams they work with today.
No immediate product changes are planned as part of this brand transition. The equipment platforms customers know today will continue to be supported under the Logisnext Forklifts brand.
No action is required. Customers can continue purchasing equipment, ordering parts, scheduling service and operating their forklifts exactly as they do today. Over time, customers will begin seeing the Logisnext Forklifts name appear on equipment, literature and digital properties.
Logisnext Americas is a leading provider of material handling solutions, offering scalable products and services from forklifts and automation to extensive fleet support.
Customers will begin seeing the Logisnext Forklifts name across equipment, literature, websites and marketing materials over time. The transition will occur gradually, and some materials may temporarily feature both Mitsubishi Forklift Trucks and Logisnext Forklifts branding to help customers recognize the connection between the two brands.