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How the Dallas Cowboys Cut Stadium Conversion Time by 2 Hours

When one of the most iconic sports franchises in the world needed to improve the speed, safety, and efficiency of their stadium and warehouse operations, they turned to Logisnext.

Results At A Glance

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2 Hours

Conversion time saved per event

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400K SQ FT

Global fulfillment warehouse managed

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2 Shifts

Per single battery charge

The Challenge

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Managing one of the NFL’s most complex facilities isn’t just about game day. The Dallas Cowboys operate a 400,000 sq. ft. global fulfillment warehouse alongside AT&T Stadium — a venue that hosts dozens of major events each year, each requiring a full operational conversion.

Their key challenges included:

  • Managing a 400,000 sq. ft. global fulfillment warehouse alongside stadium operations
  • Safely handling 12,000 lb turf rolls during frequent stadium conversions
  • Reducing the time and labor required for each event conversion
  • Improving safety and reducing equipment downtime across both environments

The Solution

Logisnext provided an integrated equipment solution combining the power and reliability of Cat® lift trucks for stadium operations with the precision and efficiency of Jungheinrich warehouse equipment.

Hear From The Dallas Cowboys
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Stadium Operations

Cat® lift trucks provided the heavy-duty capability needed to safely move 12,000 lb turf rolls and manage high-frequency conversions with speed and precision.

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Warehouse Operations

Jungheinrich reach trucks and order pickers were deployed throughout the 400,000 sq. ft. fulfillment center, delivering two full shifts of runtime on a single charge — maximizing productivity and minimizing downtime.

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About the Solution

This case study demonstrates the power of combining Cat® lift trucks — trusted for heavy-duty material handling — with Jungheinrich’s advanced warehouse equipment. Together, they deliver a fully integrated solution across stadium and fulfillment environments.

Logisnext represents some of the most trusted names in material handling, offering solutions designed to improve performance, reduce costs, and enhance safety across industries.

The Results

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The impact was immediate and measurable:

  • Stadium conversion time reduced from 12 hours to 10 hours — saving 2 hours per event
  • Improved safety across both stadium and warehouse environments
  • Reduced equipment downtime through extended battery performance
  • Increased productivity and maneuverability throughout the fulfillment center

Testimonial

  • “Our conversions have gone from 12 to 10 hours.”

    — Dallas Cowboys Operations Team

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See What’s Possible for Your Operation

Whether you manage a warehouse, a stadium, or something in between — the right equipment partner makes the difference. Let’s talk about what a smarter material handling solution could do for you.

Notes

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