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Steere Enterprises:

Mitsubishi forklifts provide lower Total Cost of Ownership

Steere Enterprises Inc.

Steere Enterprises, Inc. is a leading international plastics supplier that produces a wide variety of products using different manufacturing processes: including blow molding and Dual Process™ overmolding  technology. Some of Steere’s major customers include Ford, GM and Chrysler.

Steere Enterprises - Video Testimonial

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Significant Reduction In Maintenance And Downtime Costs

Steere currently operates within 300,000 sq. ft. of space across five buildings. They run their forklift fleet hard: 24-hours-a-day for at least 5 days a week to keep-up with customer demands. This was a large part of what was considered when choosing Mitsubishi forklift trucks for their operation.

Brock Steere, Co-President of Steere Enterprises says, “With the 24-by-7 operation, to have all of our forklifts going at all times is really important for us. Even just one forklift down can really be a burden. With Mitsubishi [forklift trucks] we’ve seen significant reduction in maintenance costs as well as downtime costs.”

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Exceptional Operator Comfort

With Steere running 24 hours, a single operator moves hundreds of pallets daily. Their forklifts need to be running when they need them – and as long as they need them - while at the same time being comfortable to work in.

Steere’s Floor Operator, Daniel Lloyd mentioned, “I come in and I ride the same one every day. The controls are very comfortable and the distance is very in-reach. The wheel in my left hand, the gears in my right hand, and the seat is very comfortable. It feels like it’s softer and it moves back a little further and has a little tilt to it.”

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Excellent Maneuverability

At Steere’s facility, there are a lot of tight spaces that can be challenging for forklifts to operate around, which was part of their evaluation when choosing a Mitsubishi forklift. Steere’s Floor Operator, Daniel Lloyd mentioned that, “It maneuvers very well. Getting in and out of tight spaces are not a problem.”

Co-President Brock Steere added, “We’re constantly moving – quick turns, start-stop. And that really is the true testament of how the truck does.”

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Makes The Job Easier

The operators at Steere are the best resource to determine how Mitsubishi Forklift Trucks are doing at their operation. Co-President Brock Steere said that, “It makes their job easier. And anything that makes our operators’ jobs easier, makes us happier – not only from a financial standpoint, but from a culture standpoint, as well.”

He continues, “The core values of our family business that my grandfather founded will never change here – innovation, quality and culture. We always say that we’re building our company for generations to come, so our decision making, whether it be purchasing a forklift, purchasing a business line, all of those are thinking ten, twenty, thirty years out. And so, for someone looking to potentially make a change, I would highly encourage them to look into the Mitsubishi [forklift trucks] brand. Our factory floor has gone through several different suppliers of trucks over the years and this is one of the best ones we ever had.”